One question businesses and organisations will ask themselves when planning a content design project is whether using the services of an external content design agency is a good idea. Well, there’s a lot to think about. On one hand, a competent in-house editorial team may already be in place and able to do the work, […]
5 reasons for using a content design agency Read More »
We love microcontent. A lot. It’s simple, easy to do and effective. In this article we introduce you to microcontent, the various formats in which it comes, why you should use it and how you can get started. What is microcontent? Microcontent is a collection of small graphics, snippets or videos that are generated from
A beginner’s guide to microcontent Read More »
From news articles and blogs, to tweets and eBooks – these days, we’re reading (or at least skimming) so much more visual content than we’ve ever done before. In 2019, the average person worldwide consumed 8 hours of media every day. This is up from 7 hours in 2011. And as people consume more, the
Visual content: 10 ways Read More »
The ability to produce a professional report design is not a dark art. By adopting some simple guidelines, you can create documents that your audience will be able to read and understand more easily. The report designs we create for our clients are based on the science of how our brain and eyes work when they engage
How to create a professional report design in Word Read More »
Presentation design is all about emotion. A business presentation is a powerful opportunity to engage an audience and inspire it to take action. But so often we see lacklustre default designs that fail to seize that opportunity, leaving audiences disengaged and contents under-sold. By planning and using imagination, you can break the mould and create
Presentation design: 5 ways to break the mould Read More »
As businesses become more and more data-driven, so it follows that the professional graph design, charts and visualisations that communicate this data are more important than ever. Data is everywhere in our daily lives. We see it being presented in so many slick and attractive ways, on fitness trackers, weather apps, software dashboards, even
5 tips for professional graph design Read More »
Following a conversation with a client about why we felt we had to rewrite and restructure the content that they’d sent us for an infographic design, we thought we’d share our knowledge about what makes a good, and therefore effective, infographic structure. We’ve also put together a handy FREE INFOGRAPHIC TEMPLATE to help you plan
How to create a ‘good’ infographic (+FREE template) Read More »
When you see something moving out of the corner of your eye, it instantly catches your attention. It could be a butterfly, your pet, or someone creeping up on you. No matter how much you don’t want to be distracted, whatever caused the movement now has your full attention. Animation uses the same principle to
Use animation to make your visual report jump out from the crowd Read More »
Some clients find it very hard to imagine the design you’ll create. Often they aren’t able to visualize a project and feel nervous about the end result, leading to delays and difficult relationships. One of the most important characteristics of a successful designer is the ability to instill a sense of confidence and vision
3-step design process to guaranteeing client buy-in Read More »