What we believe
Balance
between…
- Life and work
- Fun stuff and deadlines
- Self-respect and profit motive
- Contentment and ambition
Integrity
through…
- Working with good people
- Doing what we say we will
- Being honest and respectful
- Delaying a moral compass
Success
through…
- Health
- Freedom
- Financial Security
- Happiness
We are...
Honest
We are honest, respectful and courteous, and always guided by our moral compass. If we have to say no to a client, we do it respectfully and politely. We admit when we’re wrong or don’t know an answer. We advise clients of the best options for their outcomes, regardless of the potential outcomes for us.
Organised
By being organised and process-driven we can make sure we deliver a high-quality of design and service. This is essential for the success of our business and those of our clients, and for ourselves personally. We have a reputation for taking care of the details – well-organised workflows and good communication are key to keeping up standards.
Analytical
We focus on moving forward by solving problems and using positive language. We focus on how things can be done, rather than why they cannot. We strive to find solutions. We assess how we can do things better on a regular basis to constantly offer the very best service and design solutions we can.
Self-aware
To maintain the balance between our working lives and our outside lives, we need to understand what we can and can’t do. We have boundaries in terms of time, ability and morals. If we say yes to everything, we probably wouldn’t be doing our best work. We’re humble too, and know we’re constantly learning. We view mistakes as an opportunity to improve, not blame ourselves or each other.
Supportive
We put people before profit. We support each other as a team and recognise when others need help. We pull together. We behave with care and respect. We assume the best of people and try to help solve problems wherever we can, even if that means recommending an alternative supplier.
Collaborative
We are open and share information with each other and with our clients. We’re not afraid of sharing our experience and expertise, safe in the knowledge that those who value working with us will continue to do so. And it works both ways; we are prepared to ask for help when we need it from those around us.
We hope you are too.
Non Wood
Director
Non enjoys getting up to mischief with her daughter, working up textile masterpieces on her sewing machine, exploring Cheshire on her bike and generally enjoying life. She loves the outdoors, and most family adventures involve her campervan. Non is also a force to be reckoned with when it comes to cryptic crosswords.
After 10 years of agency life as a Designer, Account Manager and Creative Director, Non was frustrated at the lack of humanity in the businesses within which she worked. The attitude of leadership towards staff, clients, and suppliers didn’t sit right with her values.
In 2015, Non started NWC Design with a vision to create a successful business built around people. She wanted to build an agency fuelled by integrity as well as profit; that would be a joy to walk into every day; that would be run by good people doing good things for each other while looking out for those around them, and doing great work simply because they love to. And that’s what she’s done.
As well as loving all things business, Non is a data visualisation and editorial design geek and strives to find innovative, creative solutions that build trust for NWC’s clients.
