Archives of Editorial Design

5 content design agency myths: busted!

In our line of work, we often come across what we like to describe as content design agency myths. These are misconceptions about the way we do things and what we are like. Assumptions get made about our cost, our ability to deliver what is wanted, our knowledge of an industry and even our temperament. […]
2 years ago

Create content that connects: REALLY get to know your audience

Getting information about your audience in order to create content that engages them is in the 10 Commandments of campaign activity. But not just any old information. We’re not talking about a long list of mobile numbers and email addresses in a plain client profile but rather a resource that is more in-depth and more […]
2 years ago

A beginner’s guide to microcontent

We love microcontent. A lot. It’s simple, easy to do and effective. In this article we introduce you to microcontent, the various formats in which it comes, why you should use it and how you can get started. What is microcontent? Microcontent is a collection of small graphics, snippets or videos that are generated from […]
3 years ago

How to create a professional report design in Word

The ability to produce a professional report design is not a dark art. By adopting some simple guidelines, you can create documents that your audience will be able to read and understand more easily. The report designs we create for our clients are based on the science of how our brain and eyes work when […]
4 years ago

Expand the reach of your research report: how to use graphic assets

Clever use of graphic assets saves time and money. You can extend the reach and timeline of your project by making your graphics work harder on your behalf. All it takes is some smart planning and a designer with a keen eye and technical know-how.  Projects that form part of a wider awareness campaign can […]
5 years ago

Top 3 scientific rules for effective information design

I never understood why I like things to be neat, tidy and – most importantly – to work. As a perfectionist I’m always looking for ways to improve my designs – make them clearer, have more focus, get a stronger message across. It was only when I looked deeper into the theory of information and […]
8 years ago