Archives of Visual Content

5 content design agency myths: busted!

In our line of work, we often come across what we like to describe as content design agency myths. These are misconceptions about the way we do things and what we are like. Assumptions get made about our cost, our ability to deliver what is wanted, our knowledge of an industry and even our temperament. […]
2 years ago
why use a content design agency

5 reasons for using a content design agency

One question businesses and organisations will ask themselves when planning a content design project is whether using the services of an external content design agency is a good idea. Well, there’s a lot to think about. On one hand, a competent in-house editorial team may already be in place and able to do the work, […]
3 years ago

A beginner’s guide to microcontent

We love microcontent. A lot. It’s simple, easy to do and effective. In this article we introduce you to microcontent, the various formats in which it comes, why you should use it and how you can get started. What is microcontent? Microcontent is a collection of small graphics, snippets or videos that are generated from […]
3 years ago

Visual content: 10 ways

From news articles and blogs, to tweets and eBooks – these days, we’re reading (or at least skimming) so much more visual content than we’ve ever done before. In 2019, the average person worldwide consumed 8 hours of media every day. This is up from 7 hours in 2011. And as people consume more, the […]
3 years ago

Presentation design: 5 ways to break the mould

Presentation design is all about emotion. A business presentation is a powerful opportunity to engage an audience and inspire it to take action. But so often we see lacklustre default designs that fail to seize that opportunity, leaving audiences disengaged and contents under-sold. By planning and using imagination, you can break the mould and create […]
4 years ago

5 tips for professional graph design

As businesses become more and more data-driven, so it follows that the professional graph design, charts and visualisations that communicate this data are more important than ever. Data is everywhere in our daily lives. We see it being presented in so many slick and attractive ways, on fitness trackers, weather apps, software dashboards, even TV […]
4 years ago

How to create a ‘good’ infographic (+FREE template)

Following a conversation with a client about why we felt we had to rewrite and restructure the content that they’d sent us for an infographic design, we thought we’d share our knowledge about what makes a good, and therefore effective, infographic structure. We’ve also put together a handy FREE INFOGRAPHIC TEMPLATE to help you plan […]
4 years ago

5 reasons why infographic designs are perfect for internal communications

We work with many large businesses and organisations who use infographics to communicate reports and research in a way that makes complex matters easier to understand. As a result, their audiences, including clients and key stakeholders, are more engaged and interested their activities. As our relationships with clients develop, we understand more about their cultures […]
4 years ago

The science of infographic design

We love the challenge of using our knowledge of how the brain works and the design principles that stimulate it to solve the problem of presenting complex information so that it becomes more easily digestible and more memorable. The process of unravelling reams of data and creating a visual narrative that tells the story uncovered […]
5 years ago

Use animation to make your visual report jump out from the crowd

When you see something moving out of the corner of your eye, it instantly catches your attention. It could be a butterfly, your pet, or someone creeping up on you. No matter how much you don’t want to be distracted, whatever caused the movement now has your full attention. Animation uses the same principle to […]
5 years ago

Expand the reach of your research report: how to use graphic assets

Clever use of graphic assets saves time and money. You can extend the reach and timeline of your project by making your graphics work harder on your behalf. All it takes is some smart planning and a designer with a keen eye and technical know-how.  Projects that form part of a wider awareness campaign can […]
5 years ago
good-presentation-design

3 powerful ways to improve your organisation’s presentation design

Presentations can be a compelling way to showcase your knowledge, experience and specialisms. Delivering a successful presentation is not just about how you speak, it’s also about the quality of the supporting information you use. For most of us, this comes in the form of a slide deck. A great set of slides grabs the […]
5 years ago

Book Review: slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte

Slide:ology is a reference book covering much more than just presentations. It details visual storytelling development for the layperson as well as the designer. Containing guidance on conceptual thinking, inspirational ideas and case studies the book helps readers to think outside the box and create presentations or graphics that are highly compelling for the audience.  ….. […]
5 years ago

Top 3 scientific rules for effective information design

I never understood why I like things to be neat, tidy and – most importantly – to work. As a perfectionist I’m always looking for ways to improve my designs – make them clearer, have more focus, get a stronger message across. It was only when I looked deeper into the theory of information and […]
8 years ago