Archives of #Research

Thought leadership campaign assets: Reach farther, achieve more

No flippancy intended but a thought leadership campaign requires some thought. Part of what makes the work exciting is that we must be innovative. For some of our clients, the endgame in thought leadership activity is getting the audience to sign on the dotted line and become customers. For others it is more a question […]
2 years ago

How to create a professional report design in Word

The ability to produce a professional report design is not a dark art. By adopting some simple guidelines, you can create documents that your audience will be able to read and understand more easily. The report designs we create for our clients are based on the science of how our brain and eyes work when […]
4 years ago

Presentation design: 5 ways to break the mould

Presentation design is all about emotion. A business presentation is a powerful opportunity to engage an audience and inspire it to take action. But so often we see lacklustre default designs that fail to seize that opportunity, leaving audiences disengaged and contents under-sold. By planning and using imagination, you can break the mould and create […]
4 years ago

Use animation to make your visual report jump out from the crowd

When you see something moving out of the corner of your eye, it instantly catches your attention. It could be a butterfly, your pet, or someone creeping up on you. No matter how much you don’t want to be distracted, whatever caused the movement now has your full attention. Animation uses the same principle to […]
5 years ago

Expand the reach of your research report: how to use graphic assets

Clever use of graphic assets saves time and money. You can extend the reach and timeline of your project by making your graphics work harder on your behalf. All it takes is some smart planning and a designer with a keen eye and technical know-how.  Projects that form part of a wider awareness campaign can […]
5 years ago
good-presentation-design

3 powerful ways to improve your organisation’s presentation design

Presentations can be a compelling way to showcase your knowledge, experience and specialisms. Delivering a successful presentation is not just about how you speak, it’s also about the quality of the supporting information you use. For most of us, this comes in the form of a slide deck. A great set of slides grabs the […]
5 years ago