An average of 66,000 pieces of content are uploaded to Instagram alone every minute. The average user spends just 53 minutes on Instagram a day, so how do you make sure that it’s your posts they choose to engage with? In today’s digital landscape, creating engaging content design is a crucial part of every […]
How to boost engagement with content design Read More »
It’s frustrating to start reading a piece of content marketing that you hope will reveal some inspirational ideas, only to find that it says an awful lot about nothing. What you hope will deliver valuable, actionable content turns out to do anything but. Such content will have no unique insights, contain no subject analysis, interpret
How to create valuable, actionable content that drives results Read More »
We’re on the look out for talented editorial designers to join our growing team. If you’d like to be part of an agency that’s doing things differently, that puts people before profit, that offers paths to success, get in touch with your portfolio today: workwithus@nwc.design Who you are Our high standards ask much of our team, but
Editorial designers: We need YOU! Read More »
No flippancy intended but a thought leadership campaign requires some thought. Part of what makes the work exciting is that we must be innovative. For some of our clients, the endgame in thought leadership activity is getting the audience to sign on the dotted line and become customers. For others it is more a question
Thought leadership campaign assets: Reach farther, achieve more Read More »
In our line of work, we often come across what we like to describe as content design agency myths. These are misconceptions about the way we do things and what we are like. Assumptions get made about our cost, our ability to deliver what is wanted, our knowledge of an industry and even our temperament.
5 content design agency myths: busted! Read More »
We are delighted to announce the arrival of our newest NWC Design team member, Matt, as Senior Designer. Bringing with him a wealth of experience in visual content, editorial and presentation design, as well as particular specialisms in infographic design and illustration, Matt will be a senior member of our design team and will play
Introducing Matt Brown, Senior Designer Read More »
Getting information about your audience in order to create content that engages them is in the 10 Commandments of campaign activity. But not just any old information. We’re not talking about a long list of mobile numbers and email addresses in a plain client profile but rather a resource that is more in-depth and more
Create content that connects: REALLY get to know your audience Read More »
One question businesses and organisations will ask themselves when planning a content design project is whether using the services of an external content design agency is a good idea. Well, there’s a lot to think about. On one hand, a competent in-house editorial team may already be in place and able to do the work,
5 reasons for using a content design agency Read More »
We love microcontent. A lot. It’s simple, easy to do and effective. In this article we introduce you to microcontent, the various formats in which it comes, why you should use it and how you can get started. What is microcontent? Microcontent is a collection of small graphics, snippets or videos that are generated from
A beginner’s guide to microcontent Read More »
From news articles and blogs, to tweets and eBooks – these days, we’re reading (or at least skimming) so much more visual content than we’ve ever done before. In 2019, the average person worldwide consumed 8 hours of media every day. This is up from 7 hours in 2011. And as people consume more, the
Visual content: 10 ways Read More »
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