An average of 66,000 pieces of content are uploaded to Instagram alone every minute. The average user spends just 53 minutes on Instagram a day, so how do you make sure that it’s your posts they choose to engage with? In today’s digital landscape, creating engaging content design is a crucial part of every […]
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It’s frustrating to start reading a piece of content marketing that you hope will reveal some inspirational ideas, only to find that it says an awful lot about nothing. What you hope will deliver valuable, actionable content turns out to do anything but. Such content will have no unique insights, contain no subject analysis, interpret
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No flippancy intended but a thought leadership campaign requires some thought. Part of what makes the work exciting is that we must be innovative. For some of our clients, the endgame in thought leadership activity is getting the audience to sign on the dotted line and become customers. For others it is more a question
Thought leadership campaign assets: Reach farther, achieve more Read More »
Getting information about your audience in order to create content that engages them is in the 10 Commandments of campaign activity. But not just any old information. We’re not talking about a long list of mobile numbers and email addresses in a plain client profile but rather a resource that is more in-depth and more
Create content that connects: REALLY get to know your audience Read More »
One question businesses and organisations will ask themselves when planning a content design project is whether using the services of an external content design agency is a good idea. Well, there’s a lot to think about. On one hand, a competent in-house editorial team may already be in place and able to do the work,
5 reasons for using a content design agency Read More »
We love microcontent. A lot. It’s simple, easy to do and effective. In this article we introduce you to microcontent, the various formats in which it comes, why you should use it and how you can get started. What is microcontent? Microcontent is a collection of small graphics, snippets or videos that are generated from
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The ability to produce a professional report design is not a dark art. By adopting some simple guidelines, you can create documents that your audience will be able to read and understand more easily. The report designs we create for our clients are based on the science of how our brain and eyes work when they engage
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It’s been almost four years since we started NWC Design. From the outset, we were very clear in our minds about the type of culture that we wanted for the business and how we would create it. We saw it as growing through how we worked, who we worked with and through our own behaviour
3 things we’ve learnt so far Read More »
A little something I’ve been working on whilst waiting for some content through for client projects. I wanted to play around with showing 3 data sets on the same chart. Why didn’t I go into Petroleum Engineering?!
How to show multiple datasets Read More »
I’m often asked “So, what is it that you actually do?!” Well, here is a typical working day for me… My first act of the day – no surprise – is to check my emails (if I wake up before my daughter that is). Most of my clients are US-based so I tend to receive
A day in the life of an information designer Read More »
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